In order to gain a comprehensive understanding of our target audience and their daily needs, I developed detailed user personas that highlight key characteristics, motivations, and pain points of potential users. Utilizing my illustration and design skills, I created visually engaging representations of these personas, making it easier to empathize with users.

Each persona is grounded in research and reflects diverse user backgrounds, goals, and behaviors. This process allowed me to uncover insights into their preferences and challenges, which are crucial for tailoring the app experience.

By leveraging these personas, I can ensure that design decisions are user-centric and that we prioritize features that address specific user needs. This strategic approach ultimately aims to enhance user engagement and satisfaction, leading to a more successful app.

I created a functional prototype in Adobe XD that showcases my strong design sensibility and attention to style. This prototype not only demonstrates my ability to translate ideas into interactive designs but also reflects my understanding of user experience principles. Through this project, I effectively combined aesthetics with functionality, ensuring an engaging and intuitive user interface.

The prototype serves as a valuable tool for testing and refining design concepts, allowing for user feedback and iterative improvements. It highlights my proficiency in design software and my commitment to delivering a polished final product.