Freelance Graphic Design

Introduction

AM Auto Sales & Service needed a visually compelling flyer to promote its automotive sales and repair services. The goal was to create an attention-grabbing, professional design that effectively conveyed trust, quality, and affordability to potential customers. The flyer served as a key marketing tool to drive engagement, generate leads, and increase foot traffic to the business.

Design Objectives

The flyer was designed with the following key objectives in mind:

1. Clarity & Readability – Ensuring important information is easily digestible at a glance.

2. Professional & Trustworthy Aesthetic – Using colors, fonts, and imagery that reinforce reliability and expertise.

3. Strong Call to Action (CTA) – Encouraging potential customers to visit, call, or book a service.

Design Elements & Execution

1. Visual Hierarchy & Layout

• A structured, easy-to-read layout was implemented, ensuring key details such as services, promotions, and contact information stood out.

• The use of bold headings and subheadings guided viewers through the flyer effortlessly.

2. Color Scheme & Branding

• A professional color palette was chosen, incorporating automotive-themed colors such as blue, red, or black to signify trust, urgency, and expertise.

• The flyer maintained brand consistency by integrating AM Auto Sales & Service’s logo, reinforcing brand recognition.

3. Imagery & Graphics

• High-quality images of cars and repair services were included to visually communicate the business's offerings.

• Iconography was used to highlight key services such as oil changes, tire replacements, engine repairs, and vehicle sales for quick identification.

Strategic Impact

• Increased Brand Awareness: The flyer helped establish AM Auto Sales & Service as a trusted name in the community.

• Higher Customer Engagement: The well-structured design and clear CTA encouraged more inquiries and visits.

• Boost in Sales & Appointments: By effectively promoting the business’s services and offers, the flyer contributed to lead generation.

Tools: Adobe Illustrator

Conclusion:

The AM Auto Sales & Service flyer successfully met its marketing objectives by combining strategic design, persuasive messaging, and strong visual appeal. The result was a promotional tool that not only captured attention but also drove real customer action, reinforcing the business’s credibility and value proposition in the automotive industry.

Stylized Fortnite-Inspired Composite Edit

Project Overview:
For this project, I created a dynamic photo composite blending real-world photography with stylized, game-inspired graphics. The goal was to transform a simple urban setting into a dramatic, Fortnite-themed scene for a friend’s creative concept. I wanted the final image to feel playful, surreal, and visually striking.

Process:

• Shot and selected the base image with attention to pose, lighting, and composition.
  
  

• Gathered stylized weapon and item graphics inspired by Fortnite’s exaggerated art direction.
  
  

• Integrated each element into the scene using digital compositing techniques such as color correction, shadow matching, blending modes, and perspective adjustments.
  
  

• Adjusted tones and contrast to keep the subject and the added elements visually cohesive.
  
  

• Finalized the piece with atmospheric touches and detail clean-up to make the edit feel immersive and polished.

Tools: Adobe Photoshop

Outcome:
The final composition shows a strong mix of photography and digital illustration, highlighting my ability to blend reality with stylized game aesthetics. This piece showcases my skills in concept creation, digital editing, color harmony, and storytelling through visual design.