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Project Description: I developed a unique app concept that allows users to take screenshots of their favorite celebrity or friend posts. The app then analyzes the clothing and accessories featured in the images, providing detailed breakdowns of what the individuals are wearing, including pricing and where to purchase each item. To effectively convey this innovative idea, I created an infographic that highlights the app's key features, benefits, and target audience, showcasing its potential to enhance users' shopping experiences by making fashion inspiration easily accessible.
Problem Statement: The motivation behind this app is to eliminate the need to ask others about their outfits, as some may be reluctant to share or feel shy about it. By providing an easy way to identify and purchase clothing seen in social media posts, this app empowers users to explore their style confidently and effortlessly. It ensures that everyone has access to fashion inspiration, making it easier for individuals to express themselves stylishly without the barriers of communication.
Learning Objectives: Develop the ability to conduct thorough market research to identify gaps and opportunities in the fashion tech industry. Also to Gain insight into user needs and preferences to inform product development, ensuring the final design resonates with the target audience.
https://xd.adobe.com/view/fd4503cf-7fee-4cb5-9f58-8ac03fc103da-a816/
Style Sence Infographic
Style Sence Infographic
I created an infographic for the app that visually illustrates its key features and benefits. This design highlights how the app functions, analyzing outfits, and providing detailed information about clothing items. The infographic effectively conveys the app’s unique value proposition, making it easy for potential users to understand its purpose and how it empowers them to enhance their style.
User Persona
User Persona
I developed a user persona to gain a deeper understanding of my target audience's wants and needs. This persona includes key demographics, lifestyle habits, and specific pain points related to fashion and shopping. By analyzing this user persona, I can better tailor the app's features and functionality to meet the expectations of potential users, ensuring the final product resonates with their preferences and enhances their overall experience.
Style Sence Logo
Style Sence Logo
I designed a logo for Style Sense using Adobe Illustrator and Photoshop. This logo captures the essence of the brand, reflecting its focus on fashion and individuality. By utilizing these design tools, I created a visually appealing and memorable logo that aligns with the app's mission to empower users in their style choices. The design process involved exploring various concepts and color schemes to ensure the logo effectively represents the app's identity and resonates with its target audience.
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